.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in financial backing each year, have increased virtually $360 thousand so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That decline is because of market concentration, heightened governing tensions, and economic uncertainties.ADWEEK spoke to 5 VCs who remain to buy adtech business, in spite of these problems, concerning what they are searching for as well as what they steer clear of. Probably unsurprisingly, these entrepreneurs are targeting options in privacy-focused modern technologies as well as industry-specific locations such as linked TV.