.At the launch of Astrid Andersen’s brand new line Stel, a discussion kept outside on a boat dock, The Street’s 2002 song “Transform the Page” was actually blowing up out of the sound system. It was a star-aligned, emblematic moment, given that the London-trained designer is beginning a brand new phase in her fashion life, this time centering the work around herself.Andersen’s much admired name menswear company was concentrated, multicolored, as well as streetwise. With Stel, she explained in a pre-show interview, “I need to rest easily at the facility of it possibly much more this moment since today it is actually a women’s wear brand, as well as it is actually much more regarding me and also my individual endorsements.” Stel likewise reflects Andersen’s advancement as an individual.
After ceasing her line, the developer moved back home to Jutland in the North of Denmark and also possessed 2 little ones. She is actually not the individual she was back then.Shifting equipments in vogue is actually difficult to perform. Brands appear to take on lives of their personal, and also it’s easy to become pigeon-holed.
Stel drop some of style’s rules. The label will certainly show in-season, so what appears are going to be actually on call for investment. At the same time, seasonality is lesser in the Stel equation than importance.
Collections will certainly be actually recognized by variety (01, 02, and also 03 were actually shown in Copenhagen), the principle being actually that you can intermingle parts throughout “seasons” both in your wardrobe as well as on the selling flooring. Andersen finds no requirement for a garment to be left even if the schedule webpages flip. “The straight translation of stel is physical body,” she pointed out, however it [recommends more to] a fundamental construct in a kind of industrial method it [likewise explains] a set of antiques– when you discuss a tea service, you would name it a stel.
For me, that was actually fairly an interesting beginning factor in regards to the idea of producing both antiques, yet additionally one thing that is actually a brand new structure.” Having designs pose on scaffolding was arbitrary as it suggests numerous analogies. There’s construction, which associates with developing a brand new brand, and the idea of assistance relates to her opinion that clothing need to benefit you. Stel is actually, basically, a kind of mobile offering, yet not one with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers.
Action, organization, as well as empowerment belong to Andersen’s plan. “When I speak about the brand, I have this tagline: tailoring that you can easily glide in, denim you may dance in, shirting you can take a trip in.” Independence, pleasure, motion.